V-blogs and video content
An interesting article on video content arrived in my inbox this morning. Posing the question
“If it were five years in the future, would you be reading this article or would you be watching it?”
For a business blogger who earns a living writing words this could be a little alarming, will people really not want to read a wordy blog post; favouring a 2 minute video instead?
I won’t give you a blow-by-blow account of the article, you can read it for yourself here, but in short it looks at the rapid growth in video-on-demand traffic and how small businesses need to get with it.
- YouTube receives over 1 billion unique visitors every month.
- One in three UK residents view at least 1 online video a week.
- A weekly audience of 20 million Brits.
Production costs have plummeted allowing micro and SME businesses to access this growing audience easily. However, as with any other content marketing, it’s only effective if you target it correctly. This means understanding your target audience and the content they will engage with. Here are my top tips for using video in your content marketing:
- Research your target audience: what do they search for, what’s relevant to them?
- Ensure that your video content is aligned with your business brand. Does your video reflect your ethos and company image?
- Remember that video content marketing is not the same as an advert. Use it in the same way as you do your business blog to add value, share information and entertain.
- Promote your videos. Use your other social media to share video content, include click-throughs on email newsletters, encourage sharing and embedding, blog about it.
Below is a clip of how to embed YouTube videos into your blog posts. Really this video should be my content (not some stranger’s in Las Vegas) which makes me think that a series of “how to” videos might be relevant to my clients and audience. If you agree, let me know; what would you like to see? Use the comments box below to share your ideas. Thank you!
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