I love this infographic by Chris Lake for Econsultancy: The Periodic Table of Content Marketing is so much more exciting to me than the standard periodic table! There’s an awful lot of really useful information and elements (get it?) here, delivered in a great format.

Cs = Content Strategy

As you can see everything starts with having a content strategy, after that there are numerous possibilities. Another one to print out and stick up in a prominent place so you can refer to it regularly.

How’s your content strategy shaping up?