Posts Tagged

target audience

B2B blog
Blogging for Business

If you think a B2B blog is always dry and boring, think again! It’s possible to creating inspiring, even fun, content that gets prospects to take action! In this post I share how to ensure your posts deliver.


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buyer persona
Blogging for Business

Who are you trying to get to know when you post up your latest blog? What is you want them to do after reading it? Find out how to align your blog with your buyer persona and business objectives here.


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company blog, buyer persona
Content Strategy

If your blog isn’t getting traffic or isn’t converting visitors into leads, prospects and customers, could it be because you’re not addressing your buyer persona? What does this mean? Click here:


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influencers
Engaging Your Audience

Have you considered how you can target ‘influencers’ within your sector? Perhaps reaching out to them with a guest post, or encouraging them to share your content with their followers?


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target audience, customer, blog writing
Engaging Your Audience

Build great customer relations by really writing for your target audience. Generic content has no place on a company blog, it’s all about providing quality content that addresses their needs.


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target audience, blog writing
Engaging Your Audience

Although this blog is mostly concerned with company blogs, this post about a blogger’s blog may well inspire you. Targeting your audience with the right content is key to a blog’s success.


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