Generating Traffic With Strategic Content
If you think a B2B blog is always dry and boring, think again! It’s possible to creating inspiring, even fun, content that gets prospects to take action! In this post I share how to ensure your posts deliver.
Who are you trying to get to know when you post up your latest blog? What is you want them to do after reading it? Find out how to align your blog with your buyer persona and business objectives here.
If your blog isn’t getting traffic or isn’t converting visitors into leads, prospects and customers, could it be because you’re not addressing your buyer persona? What does this mean? Click here:
Have you considered how you can target ‘influencers’ within your sector? Perhaps reaching out to them with a guest post, or encouraging them to share your content with their followers?
Build great customer relations by really writing for your target audience. Generic content has no place on a company blog, it’s all about providing quality content that addresses their needs.
Although this blog is mostly concerned with company blogs, this post about a blogger’s blog may well inspire you. Targeting your audience with the right content is key to a blog’s success.