Who are you trying to get to know when you post up your latest blog? What is you want them to do after reading it? Find out how to align your blog with your buyer persona and business objectives here.
Before engaging a content writer or blog writer for your company blog there are some pertinent questions you should ask. Here is a starter for 5.
If you spend your time creating a super blog with useful, unique and, most importantly, free content chances are you’re keeping everything crossed that some of your readers will eventually buy from you. When you’re working like this, blogging can feel a lot like fishing in the Atlantic with a
Could you use newsjacking to get more exposure for your company blog by writing about news or events like the Rio Olympics? Tips here for winning gold.
Are you struggling to keep on top of your blog content? Unless you have a large marketing team writing regular blog content is always going to be a challenge. Here we share advice for getting budget for your blog.