This presentation provides insight into writing a company blog and developing a content marketing strategy for your business. Using tried and tested inbound marketing practices it will help you attract customers by blogging.
Who are you trying to get to know when you post up your latest blog? What is you want them to do after reading it? Find out how to align your blog with your buyer persona and business objectives here.
If you spend your time creating a super blog with useful, unique and, most importantly, free content chances are you’re keeping everything crossed that some of your readers will eventually buy from you. When you’re working like this, blogging can feel a lot like fishing in the Atlantic with a