SEO – blog post optimisation
Blog optimisation is extremely important if you are using your business blog for organic SEO. This means ensuring that your blog post has the highest chance of being picked up by search engines when people type in your keywords. Many of my clients want to blog for themselves, but posting effective business blogs requires an understanding of SEO: something that busy professionals don’t always have time for. While there’s plenty of information available online to help you learn how to do SEO, there are also people like myself who can do it for you! Here are my key steps you need to consider when publishing a business blog:
SEO all boils down to keywords. These are the words and phrases people use to find information online. Do you know what your primary and secondary keywords are? Use a tool like Google’s Keyword Planner to find the keywords your business should be using.
It’s all very well coming up with a snappy title for your blog and an engaging opening paragraph, but if it’s not working for your SEO you’re missing a trick. I could have called this post all sorts of exciting titles, but at the end of the day I want to attract readers who are specifically interested in my topic/service. However creative your blog title may be, if doesn’t help your SEO you need to ditch it for something that does: yes, even if it’s boring!
Everything from the headings you use in a post, the categories you choose, permalinks, the images you insert, the use of bullet points, tags etc.; all affect your SEO. Learning how to incorporate these into each post is the key to producing SEO optimised content. However you also need to write engaging content that keeps readers engrossed until your final words. Getting the balance between getting your information across, using SEO and engaging your audience, can be tricky.
CTA and engaging your audience
What do you want readers to do once they find your blog? What is your Call to Action (CTA)?
- Buy your product or services.
- Contact you.
- Comment on your post.
- Share your post with others.
- Recommend you to their friends, family, colleagues.
- Anything else?
Even before you start writing your post you should be thinking about your preferred outcome. For example, I would like you to consider using my services to optimise your blog posts for you. I understand how to do this and therefore, for a small fee, can quickly optimise your blog, proofread it, edit and reformat it to give it the best chance of your target audience reading it and responding to your CTA.