Blogging for Business

Inserting images into your WordPress blog

Due to popular demand I have created a video tutorial explaining how to insert images into your blog posts. But before you watch the “how to”, I wanted to take this opportunity to discuss where you can source images from, and stress the importance of not infringing on copyright.

Why Use Images in Your Business Blog?

Photographs, illustrations and other visual material enhance a blog post. Here are 4 reasons why you should include them in your next post:

  1. A picture is worth a thousand words. Writers may want to dispute this, but it’s true.
  2. Readability. An image breaks up your blog post, adding interest and helping readers scan your article.
  3. SEO. Behind every picture you can hide a wealth of relevant keywords.
  4. Sharing. When you share your post on social media (or someone shares it for you), the image will appear alongside making the link more enticing.

Copyright of Images

Having worked in the photography industry in a past life, I am very sensitive to the misuse of images; whether they are illustrations, photographs or graphics. Certainly in the case of photographic images, copyright remains with the photographer unless they assign it elsewhere. Even the clients who commission the work do not own the copyright to these images, they license the photographs for a defined period of time and for certain territories and uses.

Therefore, even if you have previously commissioned a photo shoot for your business, you may not be able to use those images on your blog. Check what the usage was with the photographer, and if necessary negotiate an extension of that usage to include publication in your business blog. That said, a blog (even a business blog) is a non-commercial or editorial publication. Although the driving factor behind business blogging is to generate more business: unless you have got your blogging very wrong the content on your blog is not an advertisement (in the commercial sense) for your services or products. Therefore you would expect to pay a photographer an editorial rate for using their images. The consequences of using images without permission can be severe, for further information on copyright go to http://www.copyrighthub.co.uk/.

Royalty Free Stock Images

If you don’t have your own photographs available to illustrate your blog posts, consider using royalty free stock images. While stock photography is often perceived to be cheesy, think outside the box and find images that complement your content. When searching for appropriate images you can be more successful if you use emotive or conceptual keywords in your search, than literal descriptions of your text. Although these images are not free (they’re not expensive) and the advantage they have over the next option is that you can be clear on the usage rights, and know that photographs are model released.

Creative Commons License

We all like a freebie. So the good news for bloggers is that there is a source of free images out there. These photos come under the Creative Commons License. You can use Google’s advanced search or Flickr to find these images, which are free to use provided you give a photo credit. However there may be some restrictions on images such as not being able to adapt them, so you should always check individual licenses. Even if an image has a CC license tread with caution: there are issues surrounding appropriation of images, for example where someone else’s image has been copied. Also there is the issue of model releases (or lack of) and naivety of some users who post their images online not understanding what CC means. That said this can be an excellent source of images, often much more interesting than stock pictures, and there are plenty of photographers using CC to get their work out to a wider audience.

How To Insert Images Into Your Blog Post

So now you’ve found an image to illustrate to your post with, here’s how to insert it into the text:

If you would find another video tutorial useful, let me know and I’ll see what I can do.

Previous post

V-blogs and video content

Next post

Do you have to dumb down your blog posts?

1 Comment

  1. […] A case of “if you can’t beat them, join them”. If you read my previous post on how to insert images into your blog, you’ll know that my sympathies lie with the photographer whose work can be devalued in the […]

Leave a reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>