“B2B companies that blog only 1-2 times per month generate 70% more leads than those that don’t blog.”
You may have a good understanding of benefits of a company blog, but do you know how to integrate your blog into your digital marketing strategy and make it work hard for your business?
Here at We Love 2 Blog 4 You it’s all about blog strategy. We don’t just want to give you great blog content: we want to ensure that it drives traffic to your site, engages your target audience and generates strong leads for your business.
“Small businesses tend to see the biggest gains in traffic when they post more articles.”
So we’re not a one-off blog writing service, instead we want to build working relationships with our clients, by partnering with you to create a bespoke blog content strategy. We start the process by getting to know you; learning about your business, your services or product, your objectives and long term goals, and most importantly your customers and clients.
From there we create an editorial content calendar that makes sure that the core areas of your business are represented through blog titles designed to attract, retain and convert your visitors. Our blog management team can then step in to manage your blog for you, whether that involves commissioning ghost bloggers to write posts or working alongside your in-house team to create quality content.
“Companies that increase blogging from 3-4 times to 6-8 per month almost double their leads.”
We also take a long hard look at the design of your blog and suggest ways to generate leads and convert visitors by optimising user experience. We’ll perform a content audit to see whether you’re using your available content to the max, such as repurposing video content, presentations and survey results. And we’ll also suggest ways to get more out of your blog posts – from effectively promoting them, to transforming them into lead generating downloads for data capture and more.
So what are you waiting for? Get started on your business blogging adventure by emailing email@example.com for your free consultation.
Stats from Hubspot Marketing Benchmarks Study