Driving Traffic To Your Website

Increase Your Blog Traffic In 5 Easy Steps

If you’ve started a company blog, or are just getting going, it may be because you’ve read statistics like this one:

Inbound marketing tactics, for those who aren’t clear, refers to those marketing activities that bring visitors to your website, rather than you going out to them, like posting blogs.

But it’s not enough to just publish blog posts and expect people to find you. You need to be proactive in driving traffic to your site, and specifically the right kind of traffic.

In this post I’m going to share with you 5 tactics you can use to increase your blogs traffic:

5 Steps To More Blog Traffic

  1. Email Traffic

Do you regularly email prospects and existing customers, and if you do what content do you put out to them? It’s great if you’ve got plenty of relevant news or offers to raise brand awareness and drive visitors to your site; but many businesses struggle to keep the momentum up with email campaigns.

Here’s where your blog and email marketing can work hand-in-hand. Your blog, in the form of teasers or abridged versions can provide content for your emails, and your emails can drive traffic to your blog posts.

If you, like many businesses, have unsegmented email lists, here’s a good reason segment them now. By segmenting your lists your will be able to target your sign ups with specific blog posts that address their issues and interests.

Even better, create landing pages for potential new sign ups that put them straight into the right list.

Chances are you have all kinds of people at different stages of the buying cycle, or interested in different levels of your service. Sending them all the same emails sharing posts that may or may not engage them is too much of a scattergun approach to be truly effective.

Instead consider creating a targeted campaign to convert just one segment of your list. Have a clear objective or goal that’s realistic and achievable, and send your targeted group a very specific message. Back this up with blog posts that address this niche group’s unique requirements; these can be linked to from your emails, but will also ensure that when visitors come to your site they know they’re in the right place.

  1. Free Downloads

We all like a freebie especially if they promise to improve our lives, show us how to do things, save us money, or even make us money. Whatever your business there will be resources you could create that your audience want.

Don’t be put off by the idea that a download needs to consist of lengthy content. It could be as simple as a checklist, template or spreadsheet, although ebooks and whitepapers are also excellent lead magnets.

So how can you get your free download to drive traffic to your blog or website? Well, first off you can obviously include links to your contact details, social media channels and your blog in a header or footer. This is likely to get some traction as curious readers want to find out more.

More effectively you can include links within your download’s content. For example, if you’re providing a template, every section within that template could have a link to a blog post expanding on that area. Your template will provide the basic information someone needs to fill it in, but for more detail the user can click on the link to a relevant post.

Of course, this means you’ll need to write content to link to, but this could be a useful exercise in itself; providing you with ideas for blogs that you might not otherwise have thought of.

Remember that your free download can also be gated so that you can collate the email addresses of those who’ve downloaded it; giving you further opportunities to engage with them through email campaigns targeted specifically at them.

  1. Viral Content

Viral content is often seen as the holy grail of content marketing. We all want our social media updates and blog posts to go viral, getting our businesses in front of a larger audience. For content to go viral you need to:

  • Write a great headline (clickbait is what you’re after),
  • Write about something people will want to share (that they will want to be associated with),
  • Write the ultimate blog post on this subject.

At the core of this content has to be your target audience. If you understand what they want, what they are searching for, and what content they are likely to share with their networks, you can write posts specifically with the aim of creating viral content.

Top tip: Use Buzzsumo to see the number of social media shares for posts related to your keywords. In the example below I used the long tail keyword “social media tips” and got the following results:

blog traffic

With this information you can not only identify the kind of content that is getting a lot of shares, but also see the type of headlines that you target audience engage with. The next step is to supersize these ideas and create your own posts.

  1. Guest Blogging and LinkedIn Long Form Posts

Many people are confused about whether guest blogging is a good thing or not. Because it has been exploited as a way to increase a site’s ranking by using backlinks (links from highly ranked sites to other websites), Google have come down hard on these tactics.

However there are good reasons to look for guest blogging opportunities, not least because they can give you (and your business) exposure to a larger audience; or a different audience if you’re looking to break into new markets. This should be your primarily reason for guest blogging.

Ignoring any potential SEO value, guest blogging on the right websites can drive traffic to your blog. Just as with the free downloads, your guest post can direct readers to more information about a particular subject, expanding on the content in more detail or suggesting further relevant reading. Have a look at my post on How To Guest Blog Really Well for more information about getting this right.

LinkedIn long form posts can also work in a similar way. There are good opportunities to reach a larger / wider audience on LinkedIn as content can be easily accessed on this platform, and automatically shared. However reach isn’t everything if those readers don’t convert. Therefore including links to your blog is a good way of driving traffic from LinkedIn to your site where you will have more opportunity to convert prospects into customers.

For more on LinkedIn long form posts and my thought on how to use this platform successfully, click here.

  1. Evergreen Posts

Finally evergreen posts are another proven way to increase traffic to your website over a long period of time.

Evergreen refers to that content that doesn’t date overnight, the subjects that your target audience will return to again and again. This might included entry-level posts that help explain a concept or process that new customers need help with, ‘how tos’ that existing customers as well as prospects can refer to, list posts such as 55 Cool Ways To Increase Traffic To Your Site, and posts that address common issues and challenges that your target audience face.

Make sure you review your evergreen posts on a regular basis to ensure that they are still relevant and up-to-date; you can always edit them to ensure they are. Also look at ways of repurposing this content, you may be limited to just a few key subjects for your specific business but that doesn’t mean you can’t write numerous evergreen posts on them. 55 Cool Ways To Increase Traffic To Your Site could be turned into “How To Increase Traffic To Your Site In 5 Easy Steps”, or “Checklist To Increase Traffic To Your Site”, or “Everything Your Need To Know About Driving Traffic To Your Site.”

Remember that to keep driving traffic to these posts you should not be relying on SERPs alone. Link to them from other content, share on social media or in your email communications, and proactively promote them by reaching out to other site owners who share similar content.

If you can suggest any other ways to increase traffic to your blog, leave a comment below. What works for you and what posts have been most successful?

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