How Often To Post: Infographic
Infographics like this one from Spokal really help to demonstrate how valuable a company blog can be, and how often you should be posting new content in your blog. Although I’ve shared these stats before, “companies with 51-100 pages generate 48% more traffic than companies with 1-50 pages” etc., the stat on the longevity of a blog post is new to me: 2-3 years!
I shouldn’t be surprised as many of my clients still drive traffic to their sites through older blog posts. In fact if they’re still relevant and factually correct there’s nothing to stop you from sharing them again on your social media channels. It will certainly provide you with some content to share on your social media channels with their short lifespans!
Have a look at this infographic and then let me know what you think in the comments below, how often do you manage to blog?
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