Blogging for Business

Fab Infographic! The Perfect Blog Post

Last week I received an email from Salesforce Canada asking whether I would be interested in sharing their infographic – The Anatomy of the Perfect Blog Post – on my website. I think it’s fair to say that there are a number of infographics and blog posts on this subject circulating online, but not many as comprehensive as this one. I kind of wish I had got in there first and created it myself!

Taking readers through the whole process from headline to CTA, there’s plenty of good info here to inform your blog posts. So for the benefit of all of you who are writing and publishing your own blog posts you have no excuses for poor blog posts if you follow these guidelines!

PS scroll down to the bottom for my take aways from this infographic…

The Perfect Blog Post Explained

blog post

To pre-empt any questions about this (although you’re welcome to leave a comment below), here are my take-aways from the infographic above:

Subheads: personally I find H1 subheadings too big in a blog post. Most blog themes display a H1 subhead as a large, bold title that takes up too much room (even running to two lines when viewed on mobile devices) and in my opinion they look a bit rubbish. Although they tell search engines that the keywords used in the subhead have more importance than in an H2 or H3, I would recommend using a H2 first, and then H3s.

Main copy – 1600 words: yes from an SEO point of view long posts rank higher than those short 300-500 we were all told to write a few years ago. If you can write 1600 words, great, if your target audience is prepared to read 1600 words even better, but word count is not the be all and end all. This is because ranking high in SERPs is not your only objective for your blog, it is also about providing your audience with content they want to read. Therefore if your subject matter, or your audience, doesn’t lend itself to long posts, stick with a format that works. Remember you should also be driving traffic to your blog posts from social media, email campaigns etc., SERPs are just one element of your overall blog strategy.

Visual Assets: If you want to follow these guidelines and include more images in your blog posts, you’ll need a source of free photos. Read my post on Where To Find Fabulous Photos For Your Blog.

If you do have any questions about blog writing and publishing, please leave a comment below:

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