Devising A Content Marketing Strategy For Your Biz
Many companies and organisations know that content marketing (blogging, social media etc.), otherwise known as inbound marketing, is an important tool for attracting and converting prospects. On average B2B buyers are 57% through the sales cycle before they make direct content with your business. For 57% of the customer journey they’re searching, exploring, comparing, getting recommendations and making decisions about your business before you have an opportunity to sell to them. Therefore, they require content. You need to provide them with 57% of the sales cycle on your website, social media profiles and through email marketing.
However, knowing that it’s a good thing is one thing, actually having a strategy for your company blog that delivers on these objectives is another.
In the presentation below, which I had the pleasure of using during my talk at the Bordon Business Hub today, I hope to enlighten you on how you can plan blog content in a highly strategic way to get the results you desire. If you have any questions, leave a comment below.