Could you use newsjacking to get more exposure for your company blog by writing about news or events like the Rio Olympics? Tips here for winning gold.

What is the best option for your blog? A company blog attached to your website or a free-standing blog hosted on a blogging platform? Here we look at the pros and cons of each option.

Are you being proactive in driving blog traffic? Don’t expect to publish a blog post and everyone to come running. Here are 5 easy steps for increasing your blog traffic and getting hits on your site.

But only 2 out of 10 people will read the rest of this post. Here we look at the importance of a strong blog title, and share a great infographic with tips for effective headlines. Go on, read it…!

Are your employees sharing your blog content and promoting your company brand? Here’s how to encourage them to become brand advocates on social media and support your content marketing strategy.

Would you like to dominate organic search engine results pages? It’s difficult with a primary keyword but possible with a long tail keyword. Here we explore how to use long tail keywords in blog posts.

A tweet has an average lifespan of just two hours, whereas a blog post a lifespan around 2-3 years! Have a look at this infographic for more insights into how often to post.

Have you started using LinkedIn Long-Form Posts? Read this post for how to get started, the benefits and the downsides, and how we recommend that you use this platform for your business.

Have you thought about how social media has changed the way we view companies? Instead of only being interested in the brand, we’re now also interested in the people behind the brand.

Your choice of images to illustrate your posts is almost as important as the words you use. If you’re hoping to drive traffic from social media to your site, you’ll have to compete on these platforms first.