Is your business really boring? Do you think that any blog posts you write would send readers to sleep? You may be surprised to learn how much scope there is for blog content, whatever your services or product.

As with any other area of your marketing, having a clear strategy in place will help your company blog succeed. Here we explore the key areas to address to define your blog strategy.

Statistically the more often you publish a blog. the better. But in reality trying to manage a high frequency blogging schedule can result in a poor quality content. Balance is key.

Are you tempted to include a sales pitch in your business blogs? You’re not alone, after all why would you have a company blog if you can’t plug your services or product? May be you should read this…

Are you just blogging for the sake of it? If you’re not generating leads from your blog then may be you need to change tactics and start blogging for business. Here are some points to consider.

A blog can be the answer to all your social media needs! Sounds like a big claim but it’s true that your company blog can really form the heart of your social media strategy, more here:

If you’re not sure about the benefits of having a company blog, here’s a presentation expanding on the reasons for business blogging. If you have further questions please leave a comment.

Need more convincing that at least some of your digital marketing efforts should be focused on creating great content for your company blog? Here are some good reasons for doing it.

Is starting a company blog one of your New Years Resolutions? Or maybe regularly updating the one you have is? Here are some key reasons for prioritising your blog this year.

If you’ve been invited to contribute a guest post to another blog, you’ll need to read this blog post about how to do it well. A good guest post will drive traffic to your own website, here’s how: