Posts In Category

Content Strategy

inbound marketing
Content Strategy

Business blogging comes under ‘inbound marketing’, but what does that actually mean. Find out what I’ve learnt from taking my HubSpot Inbound Certification.


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blog content
Content Strategy

What can your do with your evergreen blog content to give it a new lease of life and make it work harder for your business blog? Ideas here in this repurposed presentation, sharing ways to maximise your blog content.


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blog content planning
Content Strategy

Devoting some time to blog content planning is essential if you want to use your company blog in a strategic way. Here we share tips for getting started and ways your blog can support your business objectives and marketing activities.


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repurposing, blog content
Content Strategy

Repurposing blog posts into other resources is a great way to getting more mileage out of your blog posts and creating sharable and lead generating content. Here we look at creating infographics and slideshares.


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company blog
Content Strategy

Is your company blog failing to convert, not getting any traffic, or has it become a huge burden on your organisation’s time and resources? Here’s where you could be going wrong.


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company blog, buyer persona
Content Strategy

If your blog isn’t getting traffic or isn’t converting visitors into leads, prospects and customers, could it be because you’re not addressing your buyer persona? What does this mean? Click here:


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content marketing
Content Strategy

Here’s a great infographic sharing all the elements of content marketing. A really useful resource for putting your content strategy into action. Start with your strategy, pick a format and choose a content type…


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blog content calendar
Content Strategy

Investing some time to plan out your company blog content will help you manage your blog more effectively, our blog content calendar will make this even easier. Get your copy here!


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content marketing
Content Strategy

Interesting infographic sharing key content marketing trends identified by B2B marketers. Do you share the same challenges with your content strategy in your business?


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boring, company blog
Content Strategy

Is your business really boring? Do you think that any blog posts you write would send readers to sleep? You may be surprised to learn how much scope there is for blog content, whatever your services or product.


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