What is a B2B customer story?

A customer story is a great tool to use if you’ve got a really well defined buyer persona, and a willing customer that’s a carbon copy. Here are a few thoughts on what this entails.

The power of content personalisation

My thoughts on personalising the content journey, even when you don’t know someone’s name. Marketing friends, do you see better results from personalised content, or is your more generic content just as effective?