Illustrating your blog posts improves your visitors experience of reading your blog, but finding appropriate images is not always easy. Here we look at a source of free photos from Getty.

Whatever your business does, your blog posts don’t have to be boring. Write engaging posts aimed at your target audience and they will stick around and become potential leads.

Is it necessary to dumb down your blog posts to appeal to a wider audience? That depends on your target audience, as Jane explains in this post – it’s not just a question of the lowest common denominator.

Want the images your use in your blog posts to look great? If you’re using Wordpress, here’s a video tutorial explaining how to insert them into your posts. If you use a different CMS get in content for advice.

Video is an important part of any company’s content strategy. More and more people get their information from video clips, so if you’re not producing this kind of content, you’ll miss out.

Here’s a useful infographic from Copyblogger sharing tips for writing engaging blog posts. If you’ve just saved your first draft of your next post, use this checklist to see whether you’ve included everything.