Is it necessary to dumb down your blog posts to appeal to a wider audience? That depends on your target audience, as Jane explains in this post – it’s not just a question of the lowest common denominator.
Want the images your use in your blog posts to look great? If you’re using Wordpress, here’s a video tutorial explaining how to insert them into your posts. If you use a different CMS get in content for advice.
Here’s a useful infographic from Copyblogger sharing tips for writing engaging blog posts. If you’ve just saved your first draft of your next post, use this checklist to see whether you’ve included everything.