To really engage with your readers it really helps to personalise your company blog. That doesn’t mean not being professional, instead it’s about creating content that injects a bit of personality.

Why not repurpose your existing presentations to make visually interesting blog posts, or create specific slide decks to illustrate your subject? Here we explain how to embed presentations into a post.

20 points to ensure your blog is going to work extra hard for your business. Here’s the We Love 2 Blog 4 you checklist for the perfect blog post. Have you ticked everything off?

How long should a blog post be? Is word count important or does anything go? Here I look whether size matters, and offer some tips on creating short and sweet blog posts too.

Who’s writing your company blog? I you spending too much time writing blog posts when you should be working on other things? Here are a few thoughts on delegating your blog content.

What kind of impression are you giving visitors to your website if your blog posts are full of typos and grammatical errors? This infographic shares some of the common mistakes people make…

Great blogging is different from other forms of marketing, it should be about starting a conversation with your audience, and building relationships. Here’s why you should ditch the royal ‘we’.

Are you giving away your secrets in your company blog? Or are you building customer relationships? Sharing tips and ‘how tos’ will not necessarily do you out of a job, here’s why…

If you find it difficult to think of blog ideas week in, week out, here is an idea to help you collate content from across the web and provide you with blog inspiration on tap.

“61% of US consumers have made a purchase after reading a blog post.” If you need further convincing of the value of blogging for your business, have a look at this infographic.