Posts In Category

Blogging for Business

lead generation
Blogging for Business

How can you use your company blog for successful lead generation and for turning those leads into customers? Here we look at sales funnel techniques for your blog.


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blog writing services
Blogging for Business

Do you struggle with your company blog writing? You’re not alone, even a ‘professional’ ghost blogger finds it hard to prioritise their own blog writing over other core business tasks and jobs.


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perfect blog post
Blogging for Business

Here’s a great infographic from the guys, and gals, at Saleforce Canada sharing the key elements that make up the perfect blog post. With this there are no excuses for rubbish posts!


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blog content, blog writing
Blogging for Business

Do you have gaps in your blog content, or are there gaps in the market you could write for? Here we look at ways to ensure your blog content fills those gaps.


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company blog, ghost blogger
Blogging for Business

Writing and managing a company blog is without a doubt a commitment. Blog writing takes key people away from their core role, but it is easily outsourced to a ghost blogger and content writing team.


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start up
Blogging for Business

Starting a blog can not only grow your business but it can also help you articulate your start up vision and goals. Here we explore the value of a company blog for entrepreneurs.


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ghost blogging
Blogging for Business

If you found out that most senior executive’s ‘thought pieces’ on their company blog were written by a ghost blogger, would you think this is a deception? Here we offer some justification.


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scheduling blog posts
Blogging for Business

Whether you are away on holiday or have a day or week of meetings, scheduling blog posts in advance is very useful. However there are a few pitfalls, so read this post so make sure you get it right!


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ghost blogger, blog writing
Blogging for Business

If you’re interested in becoming a ghost blogger this post is for you. Here we explain what the role involves, the pros and cons and best practise. Get in touch if you would like to be a ghost!


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blog post
Blogging for Business

How can you improve your blog writing and the impact your blog posts have on your target audience? Here we look behind the scenes of a blog post and share tips on content structure.


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