How can you use your company blog for successful lead generation and for turning those leads into customers? Here we look at sales funnel techniques for your blog.

Do you struggle with your company blog writing? You’re not alone, even a ‘professional’ ghost blogger finds it hard to prioritise their own blog writing over other core business tasks and jobs.

Here’s a great infographic from the guys, and gals, at Saleforce Canada sharing the key elements that make up the perfect blog post. With this there are no excuses for rubbish posts!

Do you have gaps in your blog content, or are there gaps in the market you could write for? Here we look at ways to ensure your blog content fills those gaps.

Writing and managing a company blog is without a doubt a commitment. Blog writing takes key people away from their core role, but it is easily outsourced to a ghost blogger and content writing team.

Starting a blog can not only grow your business but it can also help you articulate your start up vision and goals. Here we explore the value of a company blog for entrepreneurs.

If you found out that most senior executive’s ‘thought pieces’ on their company blog were written by a ghost blogger, would you think this is a deception? Here we offer some justification.

Whether you are away on holiday or have a day or week of meetings, scheduling blog posts in advance is very useful. However there are a few pitfalls, so read this post so make sure you get it right!

If you’re interested in becoming a ghost blogger this post is for you. Here we explain what the role involves, the pros and cons and best practise. Get in touch if you would like to be a ghost!

How can you improve your blog writing and the impact your blog posts have on your target audience? Here we look behind the scenes of a blog post and share tips on content structure.