Posts In Category

Blogging for Business

outsource your blog
Blogging for Business

Lack of time, lack of ideas, and lack of skills are all signs that you should outsource you blog. Here we explore why blog outsourcing is so popular.


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b2b blog
Blogging for Business

Here we cover the key elements of a successful B2B blog post. If you want to attract prospects and engage existing customers read on to discover how.


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B2B blog
Blogging for Business

If you think a B2B blog is always dry and boring, think again! It’s possible to creating inspiring, even fun, content that gets prospects to take action! In this post I share how to ensure your posts deliver.


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buyer persona
Blogging for Business

Who are you trying to get to know when you post up your latest blog? What is you want them to do after reading it? Find out how to align your blog with your buyer persona and business objectives here.


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blog writer, content writer
Blogging for Business

Before engaging a content writer or blog writer for your company blog there are some pertinent questions you should ask. Here is a starter for 5.


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outsourcing, company blog
Blogging for Business

Are you spending valuable time writing and managing your company blog? Time that would be better spent doing what you do best? Read on to see what you can outsource to specialist content marketers.


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authority
Blogging for Business

Want to be know as a ‘thought leader’ in your sector or field? Your company blog is the ideal place to build authority and increase brand awareness in the process. Find out how here:


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business blogging
Blogging for Business

Are you struggling to keep on top of your blog content? Unless you have a large marketing team writing regular blog content is always going to be a challenge. Here we share advice for getting budget for your blog.


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business blog, blog support
Blogging for Business

Where can you find resources and support to help you make you company blog a success? Here we share a list of online and offline business blog support.


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company blog
Blogging for Business

A company blog can support many functions in your organisation but to do this effectively you must understand how this works and align it with your business objectives. All explained here:


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