The WL2B4U Blog!

outsource your blog
Blogging for Business

Lack of time, lack of ideas, and lack of skills are all signs that you should outsource you blog. Here we explore why blog outsourcing is so popular.


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b2b blog
Blogging for Business

Here we cover the key elements of a successful B2B blog post. If you want to attract prospects and engage existing customers read on to discover how.


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B2B blog
Blogging for Business

If you think a B2B blog is always dry and boring, think again! It’s possible to creating inspiring, even fun, content that gets prospects to take action! In this post I share how to ensure your posts deliver.


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buyer persona
Blogging for Business

Who are you trying to get to know when you post up your latest blog? What is you want them to do after reading it? Find out how to align your blog with your buyer persona and business objectives here.


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inbound marketing
Content Strategy

Business blogging comes under ‘inbound marketing’, but what does that actually mean. Find out what I’ve learnt from taking my HubSpot Inbound Certification.


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blog writer, content writer
Blogging for Business

Before engaging a content writer or blog writer for your company blog there are some pertinent questions you should ask. Here is a starter for 5.


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lead magnet
Engaging Your Audience

If you spend your time creating a super blog with useful, unique and, most importantly, free content chances are you’re keeping everything crossed that some of your readers will eventually buy from you. When you’re working like this, blogging can feel a lot like fishing in the Atlantic with a


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outsourcing, company blog
Blogging for Business

Are you spending valuable time writing and managing your company blog? Time that would be better spent doing what you do best? Read on to see what you can outsource to specialist content marketers.


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newsjacking
Driving Traffic To Your Website

Could you use newsjacking to get more exposure for your company blog by writing about news or events like the Rio Olympics? Tips here for winning gold.


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