Content insights

Living and breathing content marketing

Keep up to date with the latest blogs and thought-leadership.

Content strategy

What is a B2B customer story?

A customer story is a great tool to use if you’ve got a really well defined buyer persona, and a willing customer that’s a carbon copy. Here are a few thoughts on what this entails.

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Content strategy

The power of content personalisation

My thoughts on personalising the content journey, even when you don’t know someone’s name. Marketing friends, do you see better results from personalised content, or is your more generic content just as effective?

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Blog content

How to make your B2B blog interesting

If you think a B2B blog is always dry and boring, think again! It’s possible to creating inspiring, even fun, content that gets prospects to take action! In this post I share how to ensure your posts deliver.

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