Jane Woodyer
Author Archive

Jane Woodyer

Jane Woodyer founded I Love 2 Blog 4 You in 2012, a ghost blogging service. After 3 years of growing success this evolved into We Love 2 Blog 4 You, adding blog management and strategy to the service. As well as working on clients' blog content strategy she also writes thousands of words a week, and manages a busy family of 5, plus assorted pets.

blog checklist
Blogging for Business

20 points to ensure your blog is going to work extra hard for your business. Here’s the We Love 2 Blog 4 you checklist for the perfect blog post. Have you ticked everything off?


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blog strategy
Content Strategy

As with any other area of your marketing, having a clear strategy in place will help your company blog succeed. Here we explore the key areas to address to define your blog strategy.


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how often should you post
Driving Traffic To Your Website

A tweet has an average lifespan of just two hours, whereas a blog post a lifespan around 2-3 years! Have a look at this infographic for more insights into how often to post.


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call to action, CTA
Engaging Your Audience

Whatever the objectives you have set for your company blog, you’ll need to ensure that readers understand what to do next. This is where a clear Call To Action (CTA) is needed.


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target audience, customer, blog writing
Engaging Your Audience

Build great customer relations by really writing for your target audience. Generic content has no place on a company blog, it’s all about providing quality content that addresses their needs.


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how long should a blog post be
Blogging for Business

How long should a blog post be? Is word count important or does anything go? Here I look whether size matters, and offer some tips on creating short and sweet blog posts too.


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blogging,
Content Strategy

Statistically the more often you publish a blog. the better. But in reality trying to manage a high frequency blogging schedule can result in a poor quality content. Balance is key.


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company blog
Blogging for Business

Who’s writing your company blog? I you spending too much time writing blog posts when you should be working on other things? Here are a few thoughts on delegating your blog content.


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spam
Content Strategy

Are you tempted to include a sales pitch in your business blogs? You’re not alone, after all why would you have a company blog if you can’t plug your services or product? May be you should read this…


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linkedin
Driving Traffic To Your Website

Have you started using LinkedIn Long-Form Posts? Read this post for how to get started, the benefits and the downsides, and how we recommend that you use this platform for your business.


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