This presentation provides insight into writing a company blog and developing a content marketing strategy for your business. Using tried and tested inbound marketing practices it will help you attract customers by blogging.

Lack of time, lack of ideas, and lack of skills are all signs that you should outsource you blog. Here we explore why blog outsourcing is so popular.

Here we cover the key elements of a successful B2B blog post. If you want to attract prospects and engage existing customers read on to discover how.

If you think a B2B blog is always dry and boring, think again! It’s possible to creating inspiring, even fun, content that gets prospects to take action! In this post I share how to ensure your posts deliver.

Who are you trying to get to know when you post up your latest blog? What is you want them to do after reading it? Find out how to align your blog with your buyer persona and business objectives here.

Business blogging comes under ‘inbound marketing’, but what does that actually mean. Find out what I’ve learnt from taking my HubSpot Inbound Certification.

Before engaging a content writer or blog writer for your company blog there are some pertinent questions you should ask. Here is a starter for 5.

If you spend your time creating a super blog with useful, unique and, most importantly, free content chances are you’re keeping everything crossed that some of your readers will eventually buy from you. When you’re working like this, blogging can feel a lot like fishing in the Atlantic with a

Are you spending valuable time writing and managing your company blog? Time that would be better spent doing what you do best? Read on to see what you can outsource to specialist content marketers.

Could you use newsjacking to get more exposure for your company blog by writing about news or events like the Rio Olympics? Tips here for winning gold.