What is a B2B customer story?
A customer story is a great tool to use if you’ve got a really well defined buyer persona, and a willing customer that’s a carbon copy. Here are a few thoughts on what this entails.
The key to B2B content marketing success? Start at the bottom
Are B2B marketers missing a trick by focuses too much on TOFU and MOFU content, and not enough on BOFU?
The power of content personalisation
My thoughts on personalising the content journey, even when you don’t know someone’s name. Marketing friends, do you see better results from personalised content, or is your more generic content just as effective?
The secret of writing engaging blog content (and optimising it for SEO)
What’s the secret of writing engaging blog content? In this post I share what I’ve learned from over 10 years in content marketing and also share some SEO tips too.
Create a blog content strategy for your biz
A blog content strategy needs to start with a real life customer. Find out more in this blog post for B2B marketers.
SEO hacks to help optimise your blog posts
If you haven’t got the resources to invest in SEO, either by outsourcing it to an expert or keeping up to date yourself, here are some simple SEO hacks to improve your blog content.
5 signs you should outsource your blog writing
Lack of time, lack of ideas, and lack of skills are all signs that you should outsource you blog. Here we explore why blog outsourcing is so popular.
How to make your B2B blog interesting
If you think a B2B blog is always dry and boring, think again! It’s possible to creating inspiring, even fun, content that gets prospects to take action! In this post I share how to ensure your posts deliver.
Is your B2B content aligned with your buyer persona?
Here’s how to align your B2B content with your buyer personas and business objectives, and how to create your personas too.
Blueprint for a successful B2B blog post
What makes a successful B2B blog post? Here we outline the essential elements that will turn your content into a lead and customer generator.